Dr. Freddy Rangkuti MSc, Pakar Strategi Bisnis & Marketing Indonesia. Permintaan RESEARCH maupun IN HOUSE TRAINING minimal 2 bulan di muka. Contact Manager FRAI, Hani di 0818882451 atau email di frai@fraimarketing.com

Two Day Conference BRAND STRATEGY: Managing & Measuring Brand Equity PDF Print E-mail
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Managing & Measuring Brand Equity saat ini sangat diperlukan dalam rangka meningkatkan popularitas brand yang kita miliki. Dalam Brand Strategy Conference ini, Dr. Freddy Rangkuti menjelaskan secara detail bagaimana cara mengukur brand equity serta bagaimana cara mengelola brand equity yang sudah dimiliki agar semakin meningkat ekuitasnya. Acara ini berlangsung di Hotel Le Meridien Jakarta dengan penyelanggara Inti Pesan, 19 - 20 Mei 2010, serta dihadiri oleh berbagai product manager, marketing communication manager, marketing manager dari berbagai jenis industri seperti PT. Kalbe Farma, Asra Rent A Car, PT. Siam Indo Concrete Products, Bank Indonesia, Bank OCBC NISP, PT. Parazelsus Indonesia, PT. NUFARM Indonesia, CIMB Sunlife, PT.Fabindo Sejahtera, PT. Wirako Aspas Ditex, PT. BOSTINCO, Griya Eigina Ayu WO, PT. INDOFOOD Sukses Makmur Tbk, PT. BUSS,

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