Dr. Freddy Rangkuti MSc

Over 20 years of experience as a highly successful consultant, trainer, public speaker, best – selling author and lecturer in the field of management and marketing Doctoral programs

Managing Director Frai Marketing (Professional strategic marketing training, research,  and consultancy), and more than 20 years works as a consultant for the Swisscontact international agency, Asian Development Bank, PLN, TELKOM, CALTEX, PERTAMINA, PT. SEMEN GRESIK TBK, PT.SMART TBK (SINAR MAS GROUPS), PERHIMPUNAN RUMAH SAKIT SELURUH INDONESIA (PERSI), KELOMPOK KOMPAS GRAMEDIA (KKG), PT. LG Indonesia, TRANS CORP, LP3I, Private and Government owned companies  for several region in the field of Marketing Business training and marketing research.

After finishing his undergraduate study in Gadjah Mada University in Yogyakarta, He get scholarship from USAID and finished Master degree in Asian Institute of Technology, Bangkok, Thailand. While study he gets schoolarship from CIDA to conduct some research. He also gets scholarship from EEC to study industrial development in Trinity College, Dublin, Ireland. In postgraduate study, he finished doctoral degree in the field of Business Management in Padjadjaran University, Bandung.

He has received national and international recognition and numerous awards such as The Best Papers on International Conference, Asian Academy of Applied Business Conference, Malaysia (2005). Best Marketing Papers on National Conference on Business Management, Jakarta (2004). Teaching Schoolarship and Guest Lecture, Measuring Marketing Program Effectiveness,  in University Sabah Malaysia (2006)

Best – selling author of 17 books published in largest publisher in Indonesia. Namely: Manajemen Persediaan (Rajawali, 2007, 8^th Edition); Riset Pemasaran (Gramedia Pustaka Utama, 2007, 8^th Edition), Analisis SWOT: Teknik Membedah Kasus Bisnis (Gramedia Pustaka Utama, 2008, 15^th Edition); Business Plan: Teknik Membuat Perencanaan Bisnis dan Analisis Kasus (Gramedia Pustaka Utama, 2006, 8^th Edition); Creating Effective Marketing Plan (Gramedia Pustaka Utama, 2003, 3^rd Edition); The Power of Brands: Teknik Mengelola Brand Equity dan Strategi Pengembangan Merek, Analisis Kasus dengan SPSS (Gramedia Pustaka Utama, 2004, 2^nd Edition); Series for Strategic Marketing Tools: Data Analysis and Interpretation untuk Marketing & Behavior (Elex Media Komputindo, 2002); Series for Strategic Marketing Tools: Analysis Segmentasi & Targeting (Elex Media Komputindo, 2002); Measuring Customer Satisfaction (Gramedia Pustaka Utama, 2003, 3^rd Edition), Flexible Marketing (Gramedia Pustaka Utama, 2004), Great Sales Forecast for Marketing (Gramedia Pustaka Utama, 2005), Marketing Data Analysis Made Easy (Gramedia Pustaka Utama, 2005). Strategy Promosi yang Kreatif & Analisis Kasus Integrated Marketing Communication (Gramedia Pustaka Utama, 2009), Mengukur Efektivitas Program Promosi & Analisis Kasus dengan SPSS (Gramedia Pustaka Utama, 2009). Anyone can contact him by email to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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